How Dense Can You Be? (Don’t be dense enough to miss this SEO tip!)

How dense are you about 'Keywords'? :-)

Are you still fairly new to the website building game? Or are you, perhaps, just realizing that Search Engine Optimization (SEO) is an important aspect of 'growing' the traffic levels to your site? Then this tip follows on from our other recent ‘SEO tips’ ‘blog entries, and we hope you find it helpful.

We have previously talked about using the tags that indicate the keywords/key phrases, title and description of your pages effectively. But there is little point in indicating that your web page topic is about a certain ‘popularly’ demanded (and hopefully relatively ‘low’ supplied to) key word...if you then fail to use that keyword in your body copy.

In fact you can incorporate your key word(s)/phrase(s) into any part of the page content that can be ‘read’ by the SE spiders…as they come searching for new web pages to inform their ‘masters’ about, to assist them in the demanding task of providing the most relevant responses to any given ‘web search’ by itinerant surfers.

In the ‘crude’ early days of SEO it was effective enough to put repetitions and lists of keywords somewhere into the page (often at the bottom, sometimes at a point no viewer ever bothered to scroll to, thus usually only ever ‘seen’ by the robot checkers!). Sometimes these ‘budding black-hat SEO'ers’ would place long lists of words ‘invisibly’ on the page by making the text color match with the background…so human viewers wouldn’t notice them…but again they were still visible to ‘spider senses’!

This ‘keyword-stuffing’ practice is now deemed by today’s ‘evolving’ spiders to be tantamount to ‘spam’! So it WILL have an adverse impact on the ‘analysis’ of your site, and severely limit your SE success.

Nowadays (at least at present, for SE web page appraisal methods are continually evolving!) it is necessary for optimal assessment to get the ‘ratio’ of 'keywords to total text' right, in that how ‘dense’ your key words/phrases are throughout your web page body copy must seem at least proportionately sensible! So what is a sensible proportion of times for your key words or phrases to appear in your body copy? This is a little hard to predict precisely…as you may have a key phrases consisting of several words, or maybe just a single word, that you have chosen as your ‘major’ key to the page you are developing.

Your aim should be to have the initial word/s in your ‘keyword tag’ (the main keyword phrase) dotted throughout your text a few times (some would say a little more often in the first third of the page and the last third of the page than the middle portion!). Your alternative, or additional key words (which may be associated words or synonyms that you have discovered also have a reasonable 'demand profile' when researching your keywords in the first place) should also be ‘sprinkled’ throughout your text as appropriate.

Some authorities suggest that your main keyword should appear between 5 to 8 times in every hundred words of text (NOTE: That is to say ‘if’ you are using a ‘single word’ keyword it appears up to 8 times in about every 100 words used!…if you have a ‘5 word’ main key phrase…then this can’t appear 8 times as this would amount to 40 percent of every 100 word ‘section’ of text…which would just be SILLY! So for a 5 word key phrase this would appear maybe only once or possibly twice in every 100 words)…So you should keep an eye on total word count, and try to write your content sensibly in a way that keeps these numbers in mind and ensures that your keywords appear with the right ‘density’ throughout the text…whilst, naturally, making the text read as ‘normally’ as possible!

You can see that this requires some thought when composing your body copy…you actively need to construct your copy to include the keywords at about the right frequency to persuade the ‘SE spiders’ that the content must be legitimate…And of course the very BEST way to write persuasive copy that is legitimate for ‘spiders’ is actually to write copy that is also legitimate for human readers!

If you are lucky, and are building a website with the terrific range of web page development tools provide by Ken Evoy’s – SiteSell, for instance, then undertaking the whole range of simple optimisation strategies (outlined over the last week or so in this NET PROFIT web log) is as easy as pressing the ‘analysis’ button…and tweaking your content a little, until this marvellous ‘tool’ tells you all is OK for publishing!

SiteSell's SiteBuildIt! package includes a solid reliable and effective SEO process that can be used simply, quickly and easily for ensuring each page you publish to the web is ‘optimized’ for both your human and ‘robotic’ readers…WITHOUT engendering any stress on the 'non-technical' webmaster! …This consequently sees your pages and your website racing up the search result charts - especially as you add more and more genuine content to your site. It certainly saves heaps of time and all that frustration ‘fiddling about’ on your own getting nowhere by trial and error!

So there’s plenty of work to do examining your current website/web pages contents and checking word counts and keyword density ratios… Or maybe you want to consider the easy way (at very low cost) to overcome this SEO issue, and many other web site building challenges, by taking a closer look at how to:

Build a Website that WORKS – today

Take a quick look here, too, at one of our ‘case study’ site examples, you can easily identify the ‘main key word/phrase’ (using the information from earlier posts on this blog) then see how it is used (and how often it is used) in the body text to achieve a ‘positive’ SEO analysis:

http://www.visiting-the-dominican-republic.com/build-a-website.html

Why not drop us a line if you’ve any questions?…but do take a look here first if you have a few minutes, as many more answers are provided freely at this link:

How to build an Effective website easily and economically


AS 14/03/05
Business
Computers and Internet
Internet