SEO - improve your appearance! Follow these simple SEO tips (2)

Search engines (SE's) are getting ‘cleverer’ all the time, and efforts to improve the quality of sites that they identify as the most appropriate answer to any searchers query, is there goal.

OK, so there are a few ‘wise-guys’ who can help you get your site picked up by the SE’s more frequently, and even guarantee ‘placings’ in the first pages of SE results. But the bottom line is…if you are SERIOUS about making a great site that does what it aims to and provides a good ‘answer’ to a surfers query…and provides the opportunity for you to ‘earn an online income’ in the process…then you do not need to use ‘secret techniques’ (Indeed many techniques used by certain ‘so-called-optimizers will probably ultimately lead to your site being dropped or even banned by SE’s)…

All you need is a set of simple, straightforward, common-sense tactics to help SE’s to find your pages simply, quickly and accurately.

The continued existence of SE’s is incumbent on them becoming ‘the best’ at getting good results for their users. The algorithms they use to ‘assess’ the relevance of a page are no doubt complex and highly guarded ‘trade secrets’…but it is well known that there are things you should ensure that you do when developing your website and web pages that will generally be credited on the plus side by major engines.

Besides ensuring that your chosen domain name is most directly pointing at your site theme (as previous post describes), you should follow the same approach for each page you publish.

Assuming you are developing a genuine website, then each of your pages will be focusing on a topic related to your theme. The first thing you need to do is ascertain what is the ‘strongest’ keyword that ‘searchers’ use frequently to locate information about the ‘topic’ you are providing info about. (This is a bit chicken-and-egg though…as in the best case you will already INITIALLY have identified the topic worth writing about through checking out popular search terms).

The BEST key word for a page will have a high ‘demand’ (number of searches over given time) relative to a low supply (number of pages that use that word/combination of words in their title/content). The ‘competitiveness’ of your chosen ‘market’ (commonly called your niche!) will determine how easy this is to research.

The page you create should incorporate a ‘sprinkling’ of related keywords. The ‘density’ or frequency of use of keywords is an issue often talked about in SEO forums…but a few sensible ‘in context’ mentions of your ‘primary’ key word, and a few more of your ‘secondary’ terms, within appropriate text covering your chosen topic will normally be ideal.

Certain advice suggests that the ‘number’ of uses of your keyword/s should maybe ‘just, to try and draw SE’s attention exceed’ normal use. Certainly you should NOT type many repetitions of primary keywords and their synonyms, as this ‘saturation’ technique (once common) is now categorically penalized by SE’s, so consequently a stupid thing to do!

So to complement the fact that your page content is keyword focused your page ‘address’ (individual page URL) should utilize you ‘main’ keyword/s too.
So using our example of a relevant ‘domain name’ - http://www.visiting-the-dominican-republic.com/ - If you discover that one thing people often seek when visiting the Dominican Republic is car hire, then you might research the best ‘key words’ to use and then create a page named:

www.visiting-the-dominican-republic.com/dominican-republic-rent-a-car.html

or if you had discovered that people often searched for news and newspapers in the DR, to catch up with what is going on, then similarly you might incorporate high demand ‘keywords’ thus:

http://www.visiting-the-dominican-republic.com/dominican-republic-newspaper.html

The ‘net’ result is that your on theme domain name, is complemented by your on topic page URL, and this increases the chances that SE’s rate your website more highly, and pitch it higher in search results, increasing chances you will be found and bringing traffic to your site. Common sense really…but just because it is ‘common sense’ doesn’t means it is ‘common practice’…so set to and do your site a favor today by improving the chances of it’s appearance in the cream of search engine results.

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